The demands on fashion and cars are very similar – making a decision to buy a particular type of car or a specific outfit defines the way in which we present ourselves. A trendsetting design therefore plays a central role both in fashion and the world of automobiles. As the title sponsor and initiator of the new MBFW, Mercedes-Benz will keep offering designers a platform to present their collections. Over the past years, Mercedes-Benz has established itself globally as a partner of select fashion events. The brand is currently involved in more than 60 fashion platforms all over the world. Mercedes-Benz furthermore supports select international fashion events and in recent years has made a name for itself in particular for promoting talented young designers.